New Sense are:
- William Seidel Guitar, vocals
- Ryan Weber Bass
- Kristian Riley Guitar, vocals
- D.J. Brooks Drums
- Nolan Treolo Guitar, keyboards
New Sense spread their wings and sting with a midwestern charm. The band evolved from a recording session at Bionic studios originally intended for the band Camden. With the departure of their guitarist, the band was forced to try other ways of writing and producing their music. The self titled debut EP, recorded by guitarist Kristian Riley, exhibits a band ready to burst. Along with Kristian, DJ Brooks(former Citizen King), Ryan Weber, William Seidel (both former Camden, current Decibully) and Nolan Treolo (Paris Texas) make up the Milwaukee dance-pop outfit. The bands next release is highly anticipated and will surely capitalize on their depth of talent and style.
“The debut CD by New Sense is a poppier, happier version of The Postal Service’s Give Up. This 7 song EP is an electronic, loop filled, stutter-rock, dance-pop album. The band features members of rising emo band Camden and emo mainstays the Promise Ring. Featuring synthesizers and sharp, plaintive vocals from William Seidel the album is a winner.”
“Opening track Going For Broke almost resonates with a disco vibe. This cut could easily make the airwaves for the uniqueness of the tempo. Plus its hard to hate the lines, “too much of a good thing’s not bad at all” and “you have to give it and live it and take what you want”. Outside Chance is an earnest plea for sanity and Seidel’s voice is sincere and convincing. The gentle badda-badda’s in the chorus slide across a landscape that recalls Duran Duran or Depeche Mode. The simple snap-fueled gem Everyone’s a Target features more silky smooth vocals from Seidel. On The World Is My Oyster the vibe Seidel’s vocals sound most like Ben Gibbard only better. Though the frail limpness of his voice is still gentle and empathetic and the listener can’t help but enjoy this track. Lyrically this song standouts, “The world is my oyster, but I still need the shell”. Caution is Regret, opens with a hip hop jive and then another “doo doo” chorus. This one is probably the most lame cut though However, the lyrics cut deeper than any of the others on the album thus far. This Stunted Life again carries the literary emboss that emo songwriters are known for, “Take a handful, take a mouthful, take it home”. The hook on this one is shimmering and smooth and makes it the standout track. The closer, Same Vacation, is incredibly urban in its sound and while the boys should be commended, the scratches don’t carry the weight that a band like I Am The World Trade Center or dare I say Gorillaz could pull off.”
“The album as a whole is less-synthesized then one might expect and perhaps there’s a reason for that. The songs were originally written as rock songs and on this 7 song EP the pop-rock vibe is undeniable. It’s almost criminal that New Sense hasn’t garnered enough praise thus far.” -Greg Robson, Aware
Seidel and Weber are also members of one of Brilliante’s favorite groups, Decibully, available on Polyvinyl Records.